Vedamsha
This immersive project treats crying as an art form, as a way to emote and express our thoughts.
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Featured in this are Muse, a photo publication, and The Scream, a visual montage.
For centuries now, crying has been seen as an overwhelming emotion, like a one-time trump-card that can only be used either when we're feeling intense joy or unhappiness.
If there's one thing that bonds us together as women, it's our tears.
Whether we've been ridiculed for them, or praised, crying is a characteristic that we've been constantly associated with.
This photo publication honors our tears by normalizing the feeling of intense emotions.
The portrayal of women throughout history has gone through multiple phases. We've often seen women be praised for their femininity, and this representation automatically puts these "feminine" women on a pedestal, to serve as a role model for other young girls and women.
The girl in the video is an embodiment of our naive curiosity to be her.
But if these women we so admirably look up to could share how they truly feel, we only end up finding them feeling an intense amount of pain, for carrying the burden of living up to the idea of an ideal woman.
When our wish to live her comes true, we find ourselves in immense pain. We jump through bodies of multiple women, only to find this one similarity. The pain, one that's so unbearable that we have to scream.
Inspired by cult-classic camp films from the 80s, The Scream embraces the expression of intense emotions.